Analytics to Drive the Next Wave of Growth in Banking

  • Customer journey analytics: As digital becomes default, leveraging data on various customer touchpoints across channels in order to plot cross-channel customer journey and identify friction points for optimizing CX and increasing retention is becoming vital.
  • Personalization: Better understanding of cross-channel customer data in turn is enabling AI-driven, look-alike modeling, next best action and next best conversation initiatives resulting in the delivery of highly personalized experiences to customers, and much more targeted marketing efforts.

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